Welcome to eCommerce Africa 2019! 100% eCommerce, 100% of the time
The demand for the ecommerce track has grown to such a degree that we have taken the decision in 2019 to dedicate 100% of the conference and exhibition to ecommerce.
This is an exciting step for us as the organiser but also reflects the rapid growth and future potential across the ecommerce landscape. With a dedicate focus on industry leaders within the ecommerce ecosystem we are expecting a vast increase in delegate numbers as the targeted content meets the surging demand we have seen.
As an event that prides itself on attracting the top decision makers in the industry through our world class content, we are looking for partnerships for 2019 that can support the rapid growth we are currently undergoing.
19 - 20 March 2019 | Cape Town
Tuesday & Wednesday
Acquire different perspectives on how to remain competitive by implementing the latest technology available in eCommerce
The Amazon affect is a phenomenon that has completely redefined customer expectations when shopping online. From the inception of Amazon Prime, global ecommerce markets have been on the back-foot to keep up with consumer expectations in delivery, availability, pricing, and innovation in the customer journey. Even in markets where Amazon has no presence the Amazon affect can be felt. This session will aid in designing an ecommerce customer experience that can compete and excel in an Amazon world.
Delivery is the culmination of the entire online customer journey and has a larger impact on decision to purchase than price and quality. From package optimisation to reduce cost to the use of advanced technology to deliver faster, this session will guide large and small businesses on a fulfillment strategy that bolsters the customer experience whilst enhancing profit opportunity in the fastest growing segment of the ecommerce supply chain.
Whilst ecommerce penetration continues to grow globally, smaller brands and businesses are competing with monstrous marketplaces, and these marketplaces are continually under fire from stronger competitors. The options for consumers as to where to spend money crosses borders and cultures and are as wide spread as the internet itself. Being able to drive demand amongst this clutter is less about making the most noise and more about surgical precision in capturing attention. This session will showcase the best practice principals for capturing and retaining attention, increasing conversion rates and return on marketing investment.
eCommerce can only grow as fast as consumers can transact and it is the principal enabler for the entire industry. Africa has a complex and often restricted payments landscape with a sordid history of fraud and regulatory abuse. This session will explore the three most important elements that underpin payments in ecommerce; widening the payments catchment area, building trust amongst consumers and securing online transactions.
Get the essential tools and inspiration needed to grow your ecommerce business
eCommerce Africa continues to serve the needs of the digital commerce industry as a whole, exploring themes and topics most relevant to their business growth and ROI
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