Alastair started his career in London with Independent Television. He moved to Brussels in 1980 to work for advertising, setting up the European Advertising Tripartite. In 1992, Alastair joined Reader’s Digest and headed up the European office in Brussels.
He then moved to the Federation of European Direct and Interactive Marketing (now FEDMA), whose mission is to promote and protect direct and interactive marketing. He has lead up many projects for FEDMA and was the Chairman of the Pan-European Education and Advisory Committee from 2001 to 2010. Alastair retired from Director General of the Federation of European Direct and Interactive Marketing (FEDMA) in October 2010.
He was subsequently appointed COO of the DMA in March 2011. In December 2014 he was appointed Regional Director Africa for the International Omni Retail Markets Association (IORMA), and sits on the IORMA Executive, & Advisory Board. He also consults on privacy issues & marketing education. Alastair has written & spoken extensively on marketing issues.
He has given expert evidence at the European Commission, the European Parliament, Council of Europe, OECD, US Federal Trade Commission, and to many national governments on privacy issues, e-commence, alternative dispute resolution, trustmarks, self-regulatory codes, postal services & the economics of marketing.