Amanda Cromhout

Managing Director


Amanda is the founder of Truth. Prior to Truth, she spent many years at British Airways leading sales and marketing directions across the UK, Africa, Middle East and Asia. She has also spearheaded the customer (CRM) division at Woolworths and led the division encompassing customer insights, research, customer strategy, loyalty, direct marketing and financial services marketing.

Within Truth’s client base are some of South Africa’s largest retailers. Amanda was personally involved in the Pick n Pay smartshopper loyalty launch, the Edcon Thank U Rewards Programme and the Woolworths W Rewards Programme. Most recently, Amanda was featured on CNBC Africa’s Business Report Show, sharing her thoughts and expertise on the South African Loyalty landscape.


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Next Event

eCommerce MoneyAfrica Confex
14 - 15 March 2018
Cape Town International Convention Centre
South Africa

About Us



For general information about The eCommerce Africa Confex, including registration, please contact us at:

  • +27 (0)21 180 4700
  • +27 (0)86 547 5371
  • 2nd Floor, Dean Street Arcade Dean Street, Newlands, Cape Town, 7700, South Africa