Johan Nel, Director-GM for Gumtree South Africa. Johan Nel has had a career rich in innovation and technology. Joining Gumtree in 2014, he was tasked with sourcing and managing a skilled local team with a strong focus on innovation and monetization in the classifieds space. Prior to Gumtree, Johan conceived, launched and nurtured his own award winning start-up that operated in 9 African countries, stewarded the commercial division of one of Africa’s leading publishers and managed strategies for one of the world’s most innovative digital service provision agencies. He’s won multiple technology and media awards, including the Nokia and Infodev African Innovator of the Year (2012) and Telkom Africa New Media Awards (2013). Johan remains excited about the new consumer-led economy that is emerging – enabled by technology and empowered by teams such as his own. **Gumtree South Africa is currently the second most trafficked site in South Africa, as well as the most trafficked automotive site, drawing close to 6 million unique visitors to the site every month.