Luke McKend is a graduate of Stellenbosch University, near Cape Town in South Africa. He has been involved in the Internet industry since 1998, when he joined one of the first online gaming start-ups in Cape Town. He subsequently moved to London where, amongst others, he worked for Monster.com during the dotcom boom. He subsequently joined one of the first Software as a Service (SaaS) businesses focusing on Recruitment and HR in 2002 as Commercial Director. After being recognised as one of the Top 100 fastest growing IT companies in the UK in 2004, the business was sold to StepStone, a subsidiary of the German Publisher Axel Springer. He joined Google in 2007 where he was originally responsible for growing Google’s UK business in the Classifieds sector. He returned to South Africa as Country Manager in 2011. Through his roles at Google he has worked with many of the UK and SA’s largest businesses helping them develop strategies for getting the most out of the web. Luke also has an interest in small business development, and in particular how technology can empower small businesses to compete with larger global competitors. When not at work, he spends time with his family in Johannesburg and is an active cyclist.