Why attend eCommerce Africa?

eCommerce Africa continues to serve the needs of the digital commerce industry as whole, exploring themes and topic most relevant to their business growth and ROI

The Digital Trade Expo

The fourth industrial revolution, diffusion of the internet and digital technologies are transforming Africa’s economy. The rapid expansion of eCommerce and the digital economy continues to show significant potential for fostering economic and social development whilst also presenting an opportunity for driving cross-border digital trade. With eCommerce sales in Africa expected to account for 10% of retail sales in Africa’s largest economies by 2025 and despite various challenges, the industry is set for a 40% annual growth surge over the next decade. There has been no better time to tap into these burgeoning opportunities than by showcasing your solutions at Africa’s premier eCommerce event.


Expert Keynote Speakers

The variety of conference sessions provide a one-stop shop to keep you updated about the latest trends, models and movements in eCommerce.

1500+ Attendees

eCommerce Africa is growing in attendance each year by an average of 25%. The show is designed to connect you with the correct audience.

New Dedicated Tracks & Sessions

Delegates can choose from a variety of dedicated sessions: From CX; Going International; Digital Marketing, Payments, Technologies & Trends; Logistics & Operations.

Interactive Expo Floor

The exhibition floor will play host to a series of masterclasses, panel discussions, and interactive demonstrations. Hear from major investors on how to make your business great.

New Dynamic Expo Hall

The show will be located in the newly developed conference centre. The new venue offers a fresh new look and comes with state of the art technology.

Attendee Profiling

Gain insight into what specific solutions companies are looking for, purchase timelines, and most importantly budgets available. Our goal is to connect you to the right audience.

Advisory Board

Our advisory panel members are instrumental in assisting with the conceptualisation and crafting of the conference agenda.

Growing Audience

In 2018 over 40% of our audience were first time attendees. We hosted over 55% new organisations. Industry participation is growing and penetration into Africa has increased significantly.




Driving demand through surgical precision:

Whilst eCommerce penetration continues to grow globally, smaller brands and businesses are competing with monstrous marketplaces, and these marketplaces are continually under fire from stronger competitors. The options for consumers as to where to spend money crosses borders and cultures and are as wide spread as the internet itself.

Payments, Trust and Security – moving beyond the transaction:

eCommerce can only grow as fast as consumers can transact and it is the principal enabler for the entire industry. Africa has a complex and often restricted payments landscape with a sordid history of fraud and regulatory abuse.



Designing for customer experience in an Amazon world

The Amazon affect is a phenomenon that has completely redefined customer expectations when shopping online. From the inception of Amazon Prime, global eCommerce markets have been on the back-foot to keep up with consumer expectations in delivery, availability, pricing, and innovation in the customer journey.

Optimising fulfillment for cost, speed and profit:

Delivery is the culmination of the entire online customer journey and has a larger impact on the decision to purchase, than price and quality. From package optimisation to reduce cost to the use of advanced technology to guarantee faster deliveries.


Series Partners