Director (Shopify Expert)

Cheryl entered the Digital Industry when she joined in 2000. After a successful 8 year career with Microsoft MSN UK, Cheryl left her role as Agency Trading Head and joined ValueClick Inc. (now ‘Conversant Media’) as the UK Commercial Director for Commission Junction (

In her role at, Cheryl was responsible for managing theUK Sales, Publisher and Client Servicing teams as a direct report to the EMEA MD. Cheryl returned to South Africa in 2010 to open ValueClick SA - an offshore service centre to the EMEA ValueClick business that supported the media, affiliate and SEM services across the UK, France and Germany.

At the end of 2012 Cheryl ended her corporate career and started her journey as an entrepreneur founding

(The Digital Media Collective). Today TDMC are 1 of a handful of accredited Shopify Expert Partners in South Africa, partnering with a broad range of Retail + FMCG clients as a specialist performance marketing solutions provider.

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