It is the goal of the EFA to increase awareness, confidence and capability of the eCommerce industry in Africa.

EFA represents:

  • large and small eShop owners,
  • brick and mortar stores that are including ecommerce as part of their omnichannel strategy,
  • service providers (platforms, payments, logistics, delivery, consultants)

EFA helps each of these stakeholders work cohesively with each other to enrich the overall ecommerce industry in Africa.

  1. Trust:
    • Working with retailers to implement a trustmark.
  2. Education:
    • Basic curriculum
    • Cooperation with educational institutions & trainers
  3. Research:
    • Trends
    • Definitions
    • Usage by business & consumers
    • Attitudes towards
  4. Regulation:
    • Data privacy (POPI)
    • Consumer protection (CPA, ECTA)
    • Cyber law
    • Tax
  5. Expanding your business in Africa