Joel is just another guy from the suburbs of Los Angeles who stumbled his way to South Africa, found the woman of his dreams & fell ass backwards into the world of tech & eComm. He’s one of just a few people that have managed to work at both WooCommerce (Automattic) and more recently Shopify where he worked on strategic and channel partnerships. This year he’s taken on a new challenge working with Paystack to tackle digital payments in Africa. He's passionate about eCommerce and lowering the barriers for small businesses to enter the digital economy. While he'll always be American, he's found his home in Cape Town.
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