Nic is the CEO of BrandsEye SA (www.brandseye.com). He cut his teeth in ad-land working at Ogilvy in South Africa and the UK. He then went on to be part of the founding leadership team that built and sold an African digital agency group (Quirk) to WPP. Today, he is helping grow BrandsEye into a global opinion mining business.
BrandsEye uses a proprietary mix of search algorithms, crowd-sourcing and machine learning to mine online conversation for sentiment and the topics driving that sentiment. Through this unique approach, we help organisations bridge the gap that exists between themselves and the expectations of their customers. With this data, companies can in near real-time react to customer needs and make customer-driven improvements across an omnichannel customer journey.
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